![The Sims 4 x Gucci: Are video games the next big platform for luxury brands to reach out to Gen Z and millennials? | South China Morning Post The Sims 4 x Gucci: Are video games the next big platform for luxury brands to reach out to Gen Z and millennials? | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/methode/2020/11/06/f21c625a-1da2-11eb-99d6-deeedd63f648_image_hires_113239.jpg?itok=xA5HMAU1&v=1604633566)
The Sims 4 x Gucci: Are video games the next big platform for luxury brands to reach out to Gen Z and millennials? | South China Morning Post
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