Advertising Metrics This module covers the concepts of impressions, gross rating points, CPM, reach, frequency, and share of voice. Author: Paul Farris. - ppt download
TIGER, TRP and GRP –Do You Know the Difference? – OOH TODAY
Media concepts
What are Target Rating Points? TRP vs GRP
GRP: definition, calculation, use
What is Gross Rating Point (GRP) & How to calculate it? - Mix With Marketing
How to Calculate Cost Per Point (CPP) ~ CPP Formula